“Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.”— Leo Burnett
I’m Michele Bray. I help businesses bring in new customers and increase sales by writing copy that appeals to your audience and creates that desire to act.
Dear business owner,
You have enough on your plate without having to figure out how to bring in more customers and market your business.
You opened your business because you have an amazing product/service that you can and want to deliver, something that can make a difference in your customer’s life. The problem is that marketing isn’t where your expertise lies.
Did you know that…
- 42% of businesses fail to find a market need for their service/product
- 14% fail because of poor marketing practices
- 14% fail because they ignore or are unable to connect with their customers
You shouldn’t have to learn 50 new skills to get your business off the ground. What you need is a support team, and one of those invaluable members is a skilled copywriter.
Great strategic copy can set your business apart from the rest. It allows you to share your story, put you into product/service, build trust with your customers, and get them to act.
Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.-Steuart Henderson Britt
But what about the expense of it all?!?!
We all want to keep our expenses low and not spend unnecessarily. It’s just not good business, and you are a mindful, careful business owner. However, there is something we can forget simply because we are too busy or stressed to think about it…. There are different types of expenses.
There are those that offer little to no return and others that become working assets for your business. Marketing/copywriting is one of those productive expenses.
Well-written copy can be a VERY productive asset to your business. For every dollar you spend, there is the potential not just to earn that dollar back but much more through new sales and repeat business. Productive copy highlights your product/service while addressing the most important question your potential customer has…
—What’s in it for me??—
Nobody reads ads. People read what interests them, and sometimes it’s an ad.-Howard Luck Gossage
An experienced copywriter works to have all the information needed to produce copy that will do the heavy lifting for you. They will elevate your business just by doing what they do best: appealing to your customers and creating the pull for them to come see you and your business to fill the need that they have.
This allows you to do what you do best… taking excellent care of your customers and keeping them happy.
Stop dreaming about how to figure out all the pieces yourself. Avoid the anxiety and the burnout. You have something great to share; now is the time to invest in taking your business to the next level with an asset that has unlimited return.